Who is this for?
This challenge is for women who feel:
Disconnected from themselves
Overwhelmed, stuck, or depleted
Ready to rebuild consistency without punishment
Called to live slower, deeper, and more aligned
Drawn to nature-based, culturally grounded wellbeing
You don’t need to be “ready.”
You just need to be willing.
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This is NOT:
A weight-loss program
A rigid routine
A loud, hustle-based challenge
This IS:
Self-paced and supportive
Grounded in Māori wellbeing wisdom (with clear English explanations)
Community-centred, not competitive
Designed for real life, not perfection
What makes this challenge different?
You move at your own rhythm, with guidance, not pressure.
I’m Tui.
For over 20 years, I’ve walked alongside wāhine, supporting them through change, overwhelm, healing, and reconnection. My background began in health and fitness, but my work quickly grew into something deeper: caring for the whole woman, mind, body, spirit, and relationships.
My mahi is grounded in lived experience, cultural wisdom, and years of working with women and whānau. I draw from wellbeing coaching, wairua work, nervous system care, parenting support, and connection to whenua and nature.
Wild & Free was created because I saw how many women were doing everything for everyone else, while slowly losing themselves in the process.
This challenge isn’t about fixing you or pushing you to be more.
It’s about creating space to return to who you already are, with guidance, rhythm, and support.
I won’t walk ahead of you.
I’ll walk with you.
Who You'll be Walking With
How it Works
Join through the Coach Tui App
This challenge lives exclusively inside the app.
Inside, you’ll receive:
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A before & after wellbeing check-in
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Weekly challenges released in sequence
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Reflection prompts and app blogging
Community support from wāhine worldwide.
You can start immediately after downloading.
The Wellbeing Foundation
This challenge is guided by Te Whare Tapa Whā, a Māori wellbeing model that views health as a house with four walls:
Wairua
Spirit, purpose, meaning
Hinengaro
Mind, emotions, stress
Tinana
Body, energy, physical wellbeing
Whānau
Relationships, belonging, support
When one wall is weak, the whole house feels it.
This challenge strengthens all four.
(No prior knowledge needed - everything is explained gently and clearly inside the app.)
What You'll Explore Over 6 Weeks
Each week focuses on a simple, powerful theme:
Week 1: Clearing space (physically & mentally)
Week 2: Discipline without punishment
Week 3: Nourishing from the earth
Week 4: Visibility, voice & self-expression
Week 5: Money, worth & energy
Week 6: Integration & identity
You’ll reflect, document your journey, and design a life that actually feels sustainable.
Start anytime - No Deadlines!
Although the challenge officially begins February 9, you can join and start at any time.
There is no “falling behind.”
No catching up.
Just beginning where you are.
Your Monthly Support
$97 per month
When you join the Wild & Free 6-Week Challenge, you’re not just joining a challenge, you’re stepping into ongoing support, guidance, and community inside the Coach Tui App. Your membership includes:
The full Wild & Free 6-Week Challenge
1
Self-paced, guided, and available to start anytime
2
Weekly live coaching with Tui
Real-time support, guidance, reflection, and integration
3
Access to the full Coach Tui App
Including wellbeing tools, reflections, resources, and community spaces
4
Community connection with wāhine
A safe, supportive space to share, reflect, and feel less alone
Start when you’re ready and follow the challenge in a way that fits your life.
Why This Works
Most women don’t need more information.
They need support, rhythm, and someone to walk alongside them.
Wild & Free offers structure without rigidity, guidance without pressure, and a place to reconnect, not just for six weeks, but for the season you’re in.
Coach Tui ⓒ 2026